I think we need to cut the club some slack over the kits.
I’d be pretty sure that a bit of player (& staff) pressure meant that Castore were handed the contract.
Castore seem to follow the same business model as GymShark (link below) in terms of “user engagement” and I bet this was down to our players seeing Castore about in gyms, on runs etc. and the wow factor of a few big teams lining up in their gear. Yes, it may be slightly superior and, if their blurb is to be believe, revolutionary, in terms of the textiles used, but cost to the average consumer (us) was probably never a consideration, and neither was design.
It appears that Castore, like GymShark, are much more engaged with personal fitness plans for their average consumer (i.e. regular gym users) and there’s a subscription service offered, which is their real money spinner. Now, it doesn’t take much imagination to think that they do deals with sports teams to offer that same level of personal service and data. That’s probably the upside for the club.
https://productmint.com/gymshark-busine ... ake-money/